Naver Korea Now Advertising its PPC Search Ads on Cable TV

Naver Korea Now Advertising its PPC Search Ads on Cable TV

| March 28, 2014 | Comments (0)

Korea’s biggest search engine, Naver, started to market its search ad platform more aggressively with cable TV commercials. Naver started its TV commercial campaign featuring three different ads on 15 March this year. The advertisements emphasize the usefulness of its Searchad PPC platform and how it can connect business owners and potential customers. The commercials [...]

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Google Japan SERP Changes and Experiments

Google Japan SERP Changes and Experiments

| March 15, 2014 | Comments (0)

Google Japan has implemented some design changes this month, following in the footsteps of other markets. The new design changes officially announced by Google on March 13 are not any different in Japan, however, they have unique implications when it comes to title tag optimization based on the fact that Japanese involves the use of [...]

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Qunar and CTrip rumored to be in merger talks

Qunar and CTrip rumored to be in merger talks

| March 14, 2014 | Comments (0)

Top Chinese online travel companies Qunar and CTrip have been dominating industry headlines of late. A recent article has surfaced signposting merger talks between the two companies, and has sparked the interest of international and local media such as Chinese publications Sina Tech and Xinhuanet, and has since reached the pages of international English outlet [...]

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Naver implements new autosuggestion tool

Naver implements new autosuggestion tool

| February 28, 2014 | Comments (0)

Naver has added new functions to its auto suggestions via a new technology dubbed, “entity linking”. This new update allows users to browse 15 results, to which Google’s 5 pale by comparison. In addition to this, additional search suggestions are also provided to users in a second column. This new feature is particularly useful for [...]

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Korea Sales Revenue and Traffic

Korea Sales Revenue and Traffic

| February 27, 2014 | Comments (0)

The latest data on traffic and revenue of the main search engines in Korea According to DMC Media’s report released February 3, Naver gained 0.4% overall traffic in 2013. The other two biggest search engines, Daum and Nate lost 2.4% and 21.5% respectively. Numbers for Sales revenue for 2013 look somewhat different. The two biggest [...]

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Yahoo’s new SERP designs mobile and knowledge graph

Yahoo’s new SERP designs mobile and knowledge graph

| February 22, 2014 | Comments (0)

Yahoo Japan has released two new updates for its SERP user interface this month. One of the updates resembles Google’s knowledge graph, and a further update to mobile search also mirrors Google’s own platform, however both updates have been implemented by Yahoo using its own technology. As mentioned, Yahoo’s version of the knowledge graph is [...]

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