About Search Blog Asia
Asia is a unique environment in terms of search with a wide variety of languages, character sets, culture and search habits. There is an abundance of search engines with more launching each year. Local Players such as Baidu in China and Naver and Daum in Korea compete strongly with Google which means separate approaches are needed when doing SEO in these countries. It is also a region that is experiencing tremendous growth. This means successful home grown companies are aiming to expand within their market and foreign companies are coming in.
In this exciting and dynamic environment we hope to provide digital marketing professionals with a source of discussion and advice for conducting search campaigns across Asia.
- SEO tips in each of the markets – China / Korea / Japan / Thailand / Hong Kong
- The latest news across Asia in the search sector
- Information on the uniqueness of Asian language search due to differences in culture and character sets
- Analysis of the key players
- New Search Engine features and how they impact a campaign
- Overseas trends and what they mean to SEO in Asia
I hope you find this site a valuable resource. Please get in touch with any comments.
Richard Mabey
@RichardMabey
The Egg Company
Hong Kong – Guangzhou – Singapore – Shanghai
