Monique Li

Monique is a Web Analyst with our China Team who previously worked at Ogilvy in China as a Media Assistant, working in the area of online advertising before joining The Egg. Monique studied Politics and Administration at the South China Normal University. Monique is a Team Leader for one of our SEO teams and also has a keen interest in Social Media in China which will be her specialty when writing for Search Blog Asia.

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Meilishuo.com – a popular social shopping website

Meilishuo.com – a popular social shopping website

| June 24, 2012 | Comments (1)

Meilishuo.com is a very popular fashion e-commerce site in China. With significantly increasing numbers of users, comments about Meilishuo.com are also growing rapidly on various industry websites. Some commentaries have said meilishuo.com and mogujie.com have created a precedent for community-based e-commerce in China. So, what does meilishuo.com look like? Introduction Meilishuo.com was founded in November [...]

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Sina Weibo Reaches Its Plateau

Sina Weibo Reaches Its Plateau

| January 18, 2012 | Comments (0)

Weibo has made great progress in 2011, not only with Sina but also Tencent etc., which may exceed many industry experts’ predictions. Weibo is not merely an entertainment platform as Weibo is also widely used as a communication channel between government and people and helps to hold public-service activities. But even so, there seems to [...]

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China Business-Related Social Networking Sites

China Business-Related Social Networking Sites

| December 20, 2011 | Comments (0)

LinkedIn is a business-related social networking site (BSNS) which was founded in 2002. In the world’s SNS, LinkedIn is the second largest social networking site outside of Facebook, and was successfully listed in the U.S. this year. As a BSNS, LinkedIn’s success confirms the great potential of the BSNS market and delivers confidence to Chinese [...]

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What about Adding SMO into SEO Strategy in China

What about Adding SMO into SEO Strategy in China

| December 5, 2011 | Comments (1)

SMO stands for Social Media Optimization which is not a very new concept in digital marketing. The VP for Interactive Marketing with Ogilvy Public Relations, Rohit Bhargava, coined the term SMO on his blog post in 2006. The main spirit of SMO is connecting tightly with social media platforms in order to convert those users [...]

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Will Sina Microblog be the first successful SoLoMo in China

Will Sina Microblog be the first successful SoLoMo in China

| November 4, 2011 | Comments (0)

What is SoLoMo? SoLoMo is a fashionable term in these last few months which has been coined by John Doerr of Kleiner Perkins Caufield & Byers. He summed up the three hottest keywords to express his view of Internet development in the future. His view can be delivered as a formula: SoLoMo = Social (So) [...]

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China Internet Image Search Era Comes

China Internet Image Search Era Comes

| October 17, 2011 | Comments (0)

As we know Tineye.com is a famous image search engine. In China, Baidu launched its image search image function (http://stu.baidu.com) late last year. In the middle of 2011, Google released its search by image feature (http://www.google.com.hk/imghp). Soon after on Aug 15, 2011 Sogou (http://pic.sogou.com/)also launched this function. The search views and functions of the three [...]

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