Daniel Cai

Daniel Cai, joined The Egg as General Manager in Shanghai. He is dedicated to constantly refining business processes as well as providing clients with tailor-made search marketing strategies. Prior to joining The Egg, Daniel was the online marketing manager in China at EF English First for 4 years, managing the day-to-day online marketing function. He is experienced in various online marketing activities including search engine marketing, email marketing, online social marketing, affiliate marketing etc. His specialty lies in Search Engine Optimization and Internet Word of Mouth.

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China Search Engine Market Share Q2 2011

China Search Engine Market Share Q2 2011

| August 11, 2011 | Comments (1)

A recent report published by Chinese research company iResearch suggests that Sogou has overtaken SOSO to become the third largest Search Engine in China, by number of search queries, after Baidu and Google. The same report from iResearch also summarized that the total number of search queries conducted in China exceeded over 73 billion in [...]

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The Importance of SEOing your Website Images for SEO in China and elsewhere

The Importance of SEOing your Website Images for SEO in China and elsewhere

| July 25, 2011 | Comments (0)

Image Search is an area which is often neglected by SEO practitioners. However, when doing SEO for keyword research, they are often not aware that the estimated search volumes they get from Google Adwords or Baidu Phoenix are not just for web page searches. Those estimated figures include queries in Image Searches, News Searches and [...]

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Baidu Tongji introduces its new function SEO Suggestion

Baidu Tongji introduces its new function SEO Suggestion

| July 7, 2011 | Comments (0)

At the end of June 2011, Baidu introduced the new tool “SEO Suggestion” in its web analytics platform Baidu Tongji.  The tool is quite simple, and it is more like a SEO scoring system using 100 as the highest score. It will evaluate websites from 6 different aspects. They are: URL length, parameters in the [...]

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How the Baidu spider reacts to common HTTP status codes

How the Baidu spider reacts to common HTTP status codes

| June 30, 2011 | Comments (3)

There is a semi-official group on Baidu Tieba where Baidu tech staff Lee answers SEO questions from webmaster representatives. According to a recent post from Lee, he reveals how the Baidu spider treats different HTTP status codes and provides some suggestions when using those status codes. 404 Not Found If the URL returns the status [...]

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Beware of Blackhat SEO Agencies in China taking advantage of your website

Beware of Blackhat SEO Agencies in China taking advantage of your website

| June 7, 2011 | Comments (1)

When I am doing research for competitor link profiles, I often see some websites which have been hacked by other blackhat SEO agencies which have inserted some code to provide links for other websites. Normally the webmasters will not notice they have been hacked by looking at the website. The webpage layout will be the [...]

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How to use search engines advanced query operators to help on SEO in China

How to use search engines advanced query operators to help on SEO in China

| May 26, 2011 | Comments (0)

Today, SEO practitioners are exposed to many powerful SEO applications. However, few of them work really well in the China Market. If you are doing SEO in China, you might have problem to find a good SEO application to help you. But as a SEO practitioner, don’t forget the search engine itself is one of [...]

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