Daniel Cai, joined The Egg as General Manager in Shanghai. He is dedicated to constantly refining business processes as well as providing clients with tailor-made search marketing strategies. Prior to joining The Egg, Daniel was the online marketing manager in China at EF English First for 4 years, managing the day-to-day online marketing function. He is experienced in various online marketing activities including search engine marketing, email marketing, online social marketing, affiliate marketing etc. His specialty lies in Search Engine Optimization and Internet Word of Mouth.
In the middle of March, Dangdang.com, one of the biggest Chinese online book stores, announced the news that they will stop their PPC promotion in Baidu from April 1, 2011. This was definitely not a prelude for an April fool’s day joke. In Dangdang’s announcement, Dangdang also mentioned that they are more interested in investing [...]
Baidu Search Open Platform has been introduced to the public for a while. The Search Open Platform used to require an invitation code to sign up before, however now it’s free to register for all the webmasters. So far, more than 400 resources and apps have been indexed by Search Open Platform. However, as far [...]
In the same month Google announced its launch of Instant Search, China SEO practioners will be interested to know that Baidu quietly released Search Open Platform to all the webmasters and web developers. The search result is displayed in a very similar way to Google OneBox. Below is how the search result looks when we [...]
As we all know, Google launched the new product Google Instant last year bringing with it a whole new search experience, which will predict and show search results as a user types as can be seen in the below screenshot. Figure 1 – Search Chinese Keyword in Google Instant Will Google Instant or Instant Search [...]