Category: Asia
Baidu Indexes Weibo Feeds and Weibo Shuts down Comments – China Search Social Integration
About 4 weeks ago, as written about by my colleague Daniel, Baidu increased the indexation volume of Weibo feeds to accept Sina Weibo comments. Now for any popular terms, Baidu Search Engine Result Page (SERP) will show Weibo feeds in a scrolled-down frame in the same way Google uses to display Twitter feeds. This new [...]
Rich Media Ads VS PPC
In the early stage of the Internet, most advertisements were Banner ads shown as words and flat pictures on the network. They passed direct stimulation to the audience. The information transmission of text image ads is simple and straightforward. The required network traffic is small and it’s loved by advertisers. PPC also belongs to this [...]
Basic tips for improving keyword rankings
As a Seoer, our duty is how to improve the keywords ranking of our client’s websites every day. Usually, most of us are seeking the perfect tips and methods. Below are my own best guidelines as I have learnt from my SEO experience. 1. The keyword position and density inside your website; The URL link [...]
Baidu now shows Sina Weibo in search results
Last month, Baidu announced on its weibo that Sina Weibo has started appearing in Baidu search results. Before this, Baidu had already been working with other weibo’s in China such as Tencent Weibo, Sohu Weibo, Netease Weibo, while Sina didn’t actually didn’t allow Baidu to crawl its site. This is a milestone for Chinese social [...]
Japanese SEM – PPC in Japan
Internationally, Google adwords dominates the PPC space while in Japan Yahoo! Japan Listing Ads dominate. As mentioneded in my previous post regarding the Google and Yahoo partnership, this had an impact on organic search; however this isn’t the case for PPC in Japan. Even with Google’s integration, Yahoo Japan still runs its own paid environment [...]
Dead Link Management – Baidu Webmaster Tools New Feature
Baidu has been criticized by webmasters for displaying cached links that have been removed from websites. As a response to that, Baidu launched a new feature in its Beta version Webmaster Tools, i.e. Dead Link Management. Webmasters are always optimizing, updating or eliminating obsolete pages, and that will result in many dead links of 404 [...]
