Dead Link Management – Baidu Webmaster Tools New Feature
Baidu has been criticized by webmasters for displaying cached links that have been removed from websites. As a response to that, Baidu launched a new feature in its Beta version Webmaster Tools, i.e. Dead Link Management.
Webmasters are always optimizing, updating or eliminating obsolete pages, and that will result in many dead links of 404 pages. If those page links were crawled and indexed by Baidu before being removed from the website, they will remain in Baidu’s indexation pool till Baidu detects them. However, Baidu holds a huge indexation database, and it takes Baidu spider a long period to detect and eliminate the dead links from its SERP. To speed up the process, Baidu advocates webmasters pushing the dead link information to Baidu, rather than waiting for Baidu spider to find out.
How to use the Dead Link Management Tool
Step 1: Create a dead link file
Go through the website, list all dead links and change the page status to 404. Create the dead link list in the same way as creating sitemap XML file.
http://www.baidu.com/search/sitemap_help.html
Step 2: Upload the dead link file to the root directory of the website.
Step 3: Log in Baidu Webmaster Tools, and click the button of Site Management (站点管理) on the left sidebar to verify the website belonging to you.
Dear Sirs,
I was reading your Baidu webmaster tool suggestion, really helpfull!
I have a problem with 1 website..
When I want to Verify website, I choose the second one, pasted the code in my HTML and push the botton,
the system answer my like this>
验证网站失败，请根据您选择的验证方式按要求正确操作
What can it be?
Thanks
Mauro
Hi Mauro,
Two possible reasons that fail your verification.
1. You didn’t complete the process (generating the code, past it in the HTML of your website and click the button of verify in Baidu Webmaster Tools)within 6 hours.
2. You didn’t put the code in the root directory of your website.
Try these, and let me know if it still doesn’t work.
Cheers
Kun