Dead Link Management – Baidu Webmaster Tools New Feature

| February 27, 2012 | Comments (2)

Baidu has been criticized by webmasters for displaying cached links that have been removed from websites. As a response to that, Baidu launched a new feature in its Beta version Webmaster Tools, i.e. Dead Link Management.

Webmasters are always optimizing, updating or eliminating obsolete pages, and that will result in many dead links of 404 pages. If those page links were crawled and indexed by Baidu before being removed from the website, they will remain in Baidu’s indexation pool till Baidu detects them. However, Baidu holds a huge indexation database, and it takes Baidu spider a long period to detect and eliminate the dead links from its SERP. To speed up the process, Baidu advocates webmasters pushing the dead link information to Baidu, rather than waiting for Baidu spider to find out.

How to use the Dead Link Management Tool

Step 1: Create a dead link file

Go through the website, list all dead links and change the page status to 404. Create the dead link list in the same way as creating sitemap XML file.

Step 2: Upload the dead link file to the root directory of the website.

Step 3: Log in Baidu Webmaster Tools, and click the button of Site Management (站点管理) on the left sidebar to verify the website belonging to you.
Baidu Dead Link Management Tool

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Category: SEO, SEO China

About Kun Tang: Kun Tang is the head of business development at The Egg China. He has helped to build and grow The Egg's China SEO Team. His responsibilities range from business development to client servicing. Prior to joining The Egg, Kun worked with two mobile marketing firms in China and one European online video portal. .

Comments (2)

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  1. Mauro says:

    Dear Sirs,

    I was reading your Baidu webmaster tool suggestion, really helpfull!
    I have a problem with 1 website..
    When I want to Verify website, I choose the second one, pasted the code in my HTML and push the botton,
    the system answer my like this>


    What can it be?



    • Kun Tang says:

      Hi Mauro,

      Two possible reasons that fail your verification.

      1. You didn’t complete the process (generating the code, past it in the HTML of your website and click the button of verify in Baidu Webmaster Tools)within 6 hours.

      2. You didn’t put the code in the root directory of your website.

      Try these, and let me know if it still doesn’t work.



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