Mobile Search – A Huge Market and Business Opportunity

| November 30, 2011 | Comments (0)

With the development of technology and smart phones, more and more people are using mobile to surf the Internet and also to conduct mobile shopping, so mobile SEO is becoming increasingly important. In Christmas 2007, when Apple introduced the new iPhone, you can turn it on and immediately be online. On that day the search volume of Google’s mobile search on the iPhone platform is more than sum total of all other mobile platforms.

So far, mobile search and desktop search differences are not significant, but with the search engines constantly adjusting mobile search results to suit the user’s mobile environment and to counter potential competitors, desktop search and mobile search will become increasingly different in the future. For people who do Mobile SEO, optimizing for mobile search will involve more and more analytical work.

Mobile search volume is growing along with the popularity of smart phones. A lot of people who engage in SEO say mobile search and desktop search are not very different. In the beginning, tests also confirmed this point, with the only difference being that the mobile version of the site is closer to the top. However, with the increasing scope of search keywords, we gradually are discovering the difference between the two.

The difference between Baidu mobile search and desktop search

From this screenshot, we can see that for common used keywords, Baidu’s mobile search and desktop search are exactly the same, with the only difference being that the result page of Baidu Baike is shown as the mobile version in a mobile phone so that the wap version of web pages rank better.

However, when we search for tourist attractions, the search results appear different. The top of page one of Baidu mobile search results is Tong Cheng Wang for advertising, with a big message box to provide the phone number, while the desktop version of Baidu search is based on IP location determine the corresponding geographical results.

The difference between Baidu and Google Mobile Search

In fact, Baidu and Google’s mobile search functions are similar. Baidu is more commercial and user-friendly, while Google still fulfills its pledge of “doing no evil”.

Search behavior of mobile users

Now we understand why a lot of people say that mobile search and desktop search results are the same which is true, in fact, when limited to specific network keywords. To the mobile terminal, few users will search such kind of words: SEO, Website Optimization, etc and instead search to solve the problems around them; such as for snack bars, tourist attractions, bus routes and so on. As gesture search, voice search and other mobile search patterns increase in popularity, the basic mobile users do not need to go to Baidu’s home page to enter information for their searches.

We can query the keyword search volume from mobile devices with Google AdWords tool

The difference between mobile search and desktop search

In fact, mobile search ranking algorithms are confusing. It would be easier to show local search results with mobile search, but the search results cannot be filtered according to search and store brands, because the vast majority of people who use mobile search points of interest should be searching on local information. When compared with desktop search users, mobile search users may have a higher degree of concern of regarding search results, but due to the limited screen, very few users use the drop-down bar in mobile search results so that the ranking between the first and fourth hits may fall more than 90%.

Filters are rarely used in mobile search results. Desktop searches will record your habits and show customized search results. For mobile search, Click-through rates and bounce rates determine keyword search result ranking factors. What’s more, for mobile search, the user’s “location” is the key, while it is not so important for desktop search. So if you want to optimize your mobile websites, doing regional optimization is essential, or even modifying the site location information should be considered.

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Category: SEO, SEO China

About Roy Chen: Roy Chen is our SEO specialist focusing on the China market. He graduated from South China Agricultural University and majored in information technology and computing science. Prior to joining The Egg, Roy worked with Radica Hong Kong as an e-marketing consultant and Hewlett Packard for home pc technical support. .

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