Tag: "PPC"

Sogou acquisition settles: Tencent the final buyer

Sogou acquisition settles: Tencent the final buyer

| September 21, 2013 | Comments (0)

After months of speculation, Sougu’s future has been sealed as Tencent have put up $448m for a 36.5% stake in the search platform. Sogou, owned by Sohu.com, is China’s third most popular search platform and there were a few key players in the race to claim a share of it. One such contender was Qihoo [...]

Read More

Tags: , , ,

SEM in Korea: Bing Now Showing PPC Advertisement from Daum

SEM in Korea: Bing Now Showing PPC Advertisement from Daum

| March 24, 2013 | Comments (0)

The organic search engine market in Korea is currently dominated heavily by Naver. The search portal giant has enjoyed 70% of the SEM market share since 2011, and in 2012 recorded the highest PPC revenue in history. Not complacent to bite the dust, competitors Daum and Microsoft had already started a search alliance in the [...]

Read More

Tags: , , , , ,

An Introduction to Yahoo! Sponsored Search

An Introduction to Yahoo! Sponsored Search

| November 12, 2012 | Comments (0)

For many organizations, pay per click is an essential part of the online marketing mix. It is perceived as being a channel that you can precisely control, where you’re able to see exactly where your spend is going and which part of your budget is working. Whilst Google AdWords has proven to be a relatively [...]

Read More

Tags: , ,

Reduce Landing Page Load Time to Improve Quality Score

Reduce Landing Page Load Time to Improve Quality Score

| September 10, 2012 | Comments (0)

For any Google Adwords manager, it is very important to improve the Quality Score of the keywords when running PPC campaigns because it determines if the keywords can be activated and the click price of the ads. The landing page is the first page users see after clicking the ad, so the loading time affects [...]

Read More

Tags: , ,

Rich Media Ads VS PPC

Rich Media Ads VS PPC

| April 21, 2012 | Comments (0)

In the early stage of the Internet, most advertisements were Banner ads shown as words and flat pictures on the network. They passed direct stimulation to the audience. The information transmission of text image ads is simple and straightforward. The required network traffic is small and it’s loved by advertisers. PPC also belongs to this [...]

Read More

Tags: , , , , , ,

Japanese SEM – PPC in Japan

Japanese SEM – PPC in Japan

| March 13, 2012 | Comments (0)

Internationally, Google adwords dominates the PPC space while in Japan Yahoo! Japan Listing Ads dominate. As mentioneded in my previous post regarding the Google and Yahoo partnership, this had an impact on organic search; however this isn’t the case for PPC in Japan. Even with Google’s integration, Yahoo Japan still runs its own paid environment [...]

Read More

Tags: , , , , , , , , ,

Page 1 of 212