Tag: "PPC"
An Introduction to Yahoo! Sponsored Search
For many organizations, pay per click is an essential part of the online marketing mix. It is perceived as being a channel that you can precisely control, where you’re able to see exactly where your spend is going and which part of your budget is working. Whilst Google AdWords has proven to be a relatively [...]
Reduce Landing Page Load Time to Improve Quality Score
For any Google Adwords manager, it is very important to improve the Quality Score of the keywords when running PPC campaigns because it determines if the keywords can be activated and the click price of the ads. The landing page is the first page users see after clicking the ad, so the loading time affects [...]
Rich Media Ads VS PPC
In the early stage of the Internet, most advertisements were Banner ads shown as words and flat pictures on the network. They passed direct stimulation to the audience. The information transmission of text image ads is simple and straightforward. The required network traffic is small and it’s loved by advertisers. PPC also belongs to this [...]
Japanese SEM – PPC in Japan
Internationally, Google adwords dominates the PPC space while in Japan Yahoo! Japan Listing Ads dominate. As mentioneded in my previous post regarding the Google and Yahoo partnership, this had an impact on organic search; however this isn’t the case for PPC in Japan. Even with Google’s integration, Yahoo Japan still runs its own paid environment [...]
The Largest Invisible Baidu Patron – HealthCare in China
A couple days ago, I was having a chat with several sales guys from the digital marketing industry. One of them was complaining that the big FMCG brands are too full of themselves to deal with, and the other was saying that he had spent 12 months following up a travel sector client and had [...]
Big Ecommerce Brands are leaving Baidu
In the middle of March, Dangdang.com, one of the biggest Chinese online book stores, announced the news that they will stop their PPC promotion in Baidu from April 1, 2011. This was definitely not a prelude for an April fool’s day joke. In Dangdang’s announcement, Dangdang also mentioned that they are more interested in investing [...]
