Tag: "Yahoo Japan"
Japanese SEM – PPC in Japan
Internationally, Google adwords dominates the PPC space while in Japan Yahoo! Japan Listing Ads dominate. As mentioneded in my previous post regarding the Google and Yahoo partnership, this had an impact on organic search; however this isn’t the case for PPC in Japan. Even with Google’s integration, Yahoo Japan still runs its own paid environment [...]
The completion of the Yahoo! Japan and Google Search Partnership
As I have previously mentioned in an earlier post the integration of Google search results into Yahoo! Japan seems to have been completed. The image below depicts a particular search term with the Google results on the left and Yahoo! Japan results on the right hand side. Japanese SEO’s will be interested to note that [...]
The Introduction of Google Shopping in Japan
Google Japan recently announced its new feature “Google Shopping” that could increase their e-commerce market share in Japan. This feature has been launched in several other countries and it has finally arrived in Japan. It is an interesting development since as discussed in my recent post, Google is also partnering in Japan for search with [...]
The challenge to the Google / Yahoo Japan Partnership
As mentioned in my last post for those interested in Japanese SEO, the proposed alliance in Japan between Yahoo Japan and Google, whereby Google’s search and advertising technologies are being integrated into Yahoo Japan’s portal, is currently being challenged by both Microsoft and Rakuten, Japan’s largest online retailer. Both are in talks with Japan’s Fair [...]
Google / Yahoo! Japan Partnership
It has been over 3 months since Yahoo Japan announced that they will adopt Google’s search engine technology. Yahoo Japan has said it hopes to fully integrate Google’s search technology by the end of the year which will have a major impact for Japanese SEO and search engine marketers in Japan. Microsoft is opposed to [...]
